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Right to reply: 7 Features That Would Encourage iPad Owners to Upgrade to the iPad 2

March 4, 2011

With the iPad 2 set to go on sale later this month, how can the tablet PC stand out from the burgeoning competition? Jennifer Jacobson at Retrevo.com lists seven features lacking from its previous version that Apple could improve upon.

Uncategorized Apple, apps, Facebook, Google, iPad

User experience industry ‘to grow 8% in 2011’

March 4, 2011

The UK user experience market grew by 5% in 2010, and will grow by an estimated 8% year-on-year in 2011 to a value of approximately £222 million, according to new research.

Search, Uncategorized analytics, technology, UK

Right to reply: Bing's integration of Facebook 'Likes' marks next phase in social search

March 4, 2011

How has Bing’s inclusion of Facebook ‘liked results’ affect the way we search? Edinburgh-based SEO experts QueryClick takes a closer look.

Uncategorized advertising, content, Facebook, Google, media

Right to reply: Bing’s integration of Facebook ‘Likes’ marks next phase in social search

March 4, 2011

How has Bing’s inclusion of Facebook ‘liked results’ affect the way we search? Edinburgh-based SEO experts QueryClick takes a closer look.

Uncategorized advertising, content, Facebook, Google, media

Mobile Augmented reality to generate 1.4bn downloads by 2015

March 4, 2011

The increasing focus on incorporating augmented reality (AR) elements within mobile applications will lead to nearly 1.4 billion annual downloads of such apps worldwide by 2015, up from just over 11 million last year.

Uncategorized advertising, apps, brands, content, games

Guest comment: Will the new iPad 2 have what It takes to compete?

March 3, 2011

With the iPad II launching today what is the current competition facing Apple’s newest “magical” device? Andrew Eisner at Retrevo takes a look at the growing tablet market, and if Apple still has the edge…

Uncategorized Android, Apple, apps, content, email

Groupon expands into China with ‘GaoPeng’ coupon site

March 3, 2011

GaoPeng, a daily-deals site that represents Groupon’s foray into China, has now begun accepting registrations, having signed a raft of deals with major retailers and services.

Uncategorized China, local

First mobile web ad metrics launched

March 3, 2011

For the first time, standardised key metrics for measuring advertisements have been established for the mobile interactive industry, via a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA).

Uncategorized advertising, agencies, global, marketing, media

Top 20 tips: Getting the most out of pay-per-click ads

March 3, 2011

It can be pretty easy to set up a Pay Per Click (PPC) advertising campaign, but getting the most out of your investment takes a bit more work. This latest series of Top 20 tips, from James Parker, senior PPC Consultant at Stream:20, gives you top tips on how to optimise your campaign.

Search, Uncategorized advertising, content, Google, Yahoo

UK web shopping habits: Men focus on mobile… while women get social

March 3, 2011

Men are more likely to use smartphones and apps to shop, while women are more likely to use Facebook when choosing a purchase, according to a new report.

Uncategorized apps, brands, Facebook, marketing, media
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