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Uncategorized

Webbys team debuts new European Internet awards: ‘The Lovies’

March 15, 2011

The International Academy of Digital Arts and Sciences (IADAS) – the international organisation responsible for presenting the world-renowned Webby Awards, Internet Week New York and Internet Week Europe – is launching an awards event to honour the best of Europe’s internet community.

Uncategorized advertising, apps, BBC, content, Europe

Adobe launches Flash to HTML 5 conversion tool

March 15, 2011

Adobe has released an experimental Flash to HTML5 conversion tool on Adobe Labs, codenamed Wallaby, to help designers and developers port their videos and rich media across multiple platforms.

Uncategorized content, iPad, media, technology

Facebook: A fifth of all online ad revenue?

March 11, 2011

Media owners and ad networks will be trembling again as new forecasts predict Facebook taking around 20% of online ad revenue by 2015. If they’re right it will change the economics of web publishing and the role of behavioural advertising, it will also shift the focus for many consumer brands to be entirely within Facebook … [Read more…]

Uncategorized advertising, brands, Facebook, games, media

Google lets users block domains in search results

March 11, 2011

Google has updated it search engine to let users block out all links from specific domains in their query results.

Search, Uncategorized Google

Internet radio advertising growth – Pandora turns up volume and embraces smartphones

March 11, 2011

Social networking may be grabbing the focus of digital agencies in the Americas and Europe, but don’t write-off online radio advertising. That’s the message from the on-demand social radio pioneers at Pandora as they boost their online adsales teams.

Uncategorized advertising, agencies, brands, Europe, media

Search keywords and trademark disputes – new legal position

March 11, 2011

For 10 years we’ve been reporting about trademark disputes over keywords in search engines. Paid links for competitor trademarks, competitors brands in meta-data, optimising on the keyphrase of your enemy – we’ve covered them all. Now a new ruling in a Californian federal appeals court suggests selling search ads based on trademarks doesn’t break trademark … [Read more…]

Search, Uncategorized brands, Google

Android overtakes iPhone sales at Tesco

March 10, 2011

Android device sales have overtaken the iPhone for the first time ever at Tesco Mobile, as Google’s mobile operating system grows in popularity in the UK.

Uncategorized Android, Christmas, Google, smartphones, UK

UK email marketing report: Which sectors get the most click-throughs?

March 10, 2011

Restaurants are the strongest performing UK sector when it comes to email marketing, while B2B sales sector has enjoyed the most growth this year, according to new data.

Uncategorized email, marketing, media, UK

UK survey: Social media ranked worst sector for trust in data security

March 10, 2011

Brits trust the medical profession most with their private data, while they trust social media firms the least, according to a new poll.

Uncategorized Facebook, government, local, media, security

Financial services ads: It’s all about first impressions

March 10, 2011

When it comes to online ads for financial services, the first exposure is when users are most likely to convert, according to new research.

Uncategorized content, Entertainment, financial services, games, Maps
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