Google has continued its tradition of April Fools’ jokes, which this year includes a documentary on the life of an ‘autocompleter’, a motion controlled Gmail system and a look back at the top YouTube viral videos of 1911.
So you’ve done all the hard work with SEO and all the marketing ideas to get your target audience to your web-site, now you want to ensure that their visit converts into the purpose of the site (sale, registration, download etc.). This is where optimising the conversion path your visitor has to take to reach … [Read more…]
Orange has launched a mobile volunteering iPhone app, backed by Prime Minister David Cameron as part of his ‘Big Society’ initiative.
The Guardian’s bullish push into the US market accelerates as editor Alan Rusbridger announces a New York-based initiative that will be ‘significantly larger than anything we’ve done in the states before’. ”Newspapers have been fighting to find their role in the online world since The Daily Telegraph first launched online in 1994, but The Guardian … [Read more…]
It’s official video has crossed its tipping point – and not the ubiquitous viral YouTube video clips, but long form TV-style content. Latest online video viewing data from Nielsen show US online video use leaping 45% year on year as people switch from TV screens to laptop screens. But if you looked just at the … [Read more…]
The classified ad titles of Autotrader were a perfect example of how media created a market place that bought buyers and sellers together. Then came the web, and the model simply didn’t transfer that comfortably. Google made everything discoverable, the barriers to launching a classified ad board collapsed, and Craigslist found a model in giving … [Read more…]
An explosion of online videos has created an enormous opportunity for brands to reach their customers with engaging ads, according to Yahoo!.
Manufacturers are talking up tablet PCs as if no other gadget mattered, while tech sites can’t get enough of the new tablet PC format. But do the public care? Apparently not, according to a new survey.
Manufacturers are talking up tablet PCs as if no other gadget mattered, while tech sites can’t get enough of the new tablet PC format. But do the public care? Apparently not, according to a new survey.
This month’s movers and shakers in the digital industry: O2 and Facetime | Nissan and Spotify | Netglobers | Bunnyfoot | Webgains | bazaarvoice | BeAddictive | Criteo | Oddizzi | Fiat | LiveCinemaEvents | SMG | Motoring.co.uk | ecircle | Cubeworks | Greenlight | Strandloyalty | affilinet | Improve Digital | Expedia | ClickThrough … [Read more…]