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Google’s April Fools’ jokes: The life of an autocompleter; Gmail motion and Youtube 1911

April 1, 2011

Google has continued its tradition of April Fools’ jokes, which this year includes a documentary on the life of an ‘autocompleter’, a motion controlled Gmail system and a look back at the top YouTube viral videos of 1911.

Search, Uncategorized, Video email, Google, technology

Top 20 conversion tips: How to optimise your conversion path

April 1, 2011

So you’ve done all the hard work with SEO and all the marketing ideas to get your target audience to your web-site, now you want to ensure that their visit converts into the purpose of the site (sale, registration, download etc.). This is where optimising the conversion path your visitor has to take to reach … [Read more…]

Uncategorized content, email, marketing, media, Privacy

David Cameron backs Orange volunteering mobile app

April 1, 2011

Orange has launched a mobile volunteering iPhone app, backed by Prime Minister David Cameron as part of his ‘Big Society’ initiative.

Uncategorized Apple, apps, music, technology, UK

Guardian newspaper: Repositioning as global liberal news provider accelerates

April 1, 2011

The Guardian’s bullish push into the US market accelerates as editor Alan Rusbridger announces a New York-based initiative that will be ‘significantly larger than anything we’ve done in the states before’. ”Newspapers have been fighting to find their role in the online world since The Daily Telegraph first launched online in 1994, but The Guardian … [Read more…]

Uncategorized global, technology, Yahoo

US web video growth: Massive increases in viewing time

April 1, 2011

It’s official video has crossed its tipping point – and not the ubiquitous viral YouTube video clips, but long form TV-style content. Latest online video viewing data from Nielsen show US online video use leaping 45% year on year as people switch from TV screens to laptop screens. But if you looked just at the … [Read more…]

Uncategorized, Video content, YouTube

Autotrader floatation on ice: Cloudy future for classified ad revenues

April 1, 2011

The classified ad titles of Autotrader were a perfect example of how media created a market place that bought buyers and sellers together. Then came the web, and the model simply didn’t transfer that comfortably. Google made everything discoverable, the barriers to launching a classified ad board collapsed, and Craigslist found a model in giving … [Read more…]

Uncategorized Google, media

Online video growth creates new breed of engaging ads- report

April 1, 2011

An explosion of online videos has created an enormous opportunity for brands to reach their customers with engaging ads, according to Yahoo!.

Uncategorized advertising, brands, comScore, content, email

Think iPads and tablet PCs are this year's big thing? Think again

April 1, 2011

Manufacturers are talking up tablet PCs as if no other gadget mattered, while tech sites can’t get enough of the new tablet PC format. But do the public care? Apparently not, according to a new survey.

Uncategorized apps, broadband, iPad, media, UK

Think iPads and tablet PCs are this year’s big thing? Think again

April 1, 2011

Manufacturers are talking up tablet PCs as if no other gadget mattered, while tech sites can’t get enough of the new tablet PC format. But do the public care? Apparently not, according to a new survey.

Uncategorized apps, broadband, iPad, media, UK

News Round-up: 1st April 2011

April 1, 2011

This month’s movers and shakers in the digital industry: O2 and Facetime | Nissan and Spotify | Netglobers | Bunnyfoot | Webgains | bazaarvoice | BeAddictive | Criteo | Oddizzi | Fiat | LiveCinemaEvents | SMG | Motoring.co.uk | ecircle | Cubeworks | Greenlight | Strandloyalty | affilinet | Improve Digital | Expedia | ClickThrough … [Read more…]

Uncategorized advertising, agencies, analytics, Android, apps
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