Traditional metrics ‘inflating online ad reach 2.6 times’
Traditional audience measurement metrics that do not adjust for cookie deletion overestimate the number of unique users by two to threefold, according to a new report.
Traditional audience measurement metrics that do not adjust for cookie deletion overestimate the number of unique users by two to threefold, according to a new report.
Spotify has launched an app letting users synchronise playlists and songs bought through its music streaming service with Apple’s iPod.
Amazon has launched MyHabit.com, holding brief online “flash” sales of clothes.
Amazon has launched MyHabit.com, holding brief online “flash” sales of clothes.
Internet firm AOL faced another quarter of declining advertising and subscription revenue, pushing down profit as the company tries to turn itself into an online media conglomerate.
Searches on Sunday for Osama bin Laden spiked nearly 100,000% on Yahoo!, but many teens were looking up who he was, according to new data.
If William and Catherine didn’t invite you, then maybe you’re one of the 400m who tuned in on YouTube? Twitter traffic spiked at 300 Tweets-per-second (with Kate’s sister earning a hashtag or two); Facebook tracked around 75 status updates per second; mobile network O2 estimated 65m digital photos snapped on mobiles on the big day; … [Read more…]
Sony has said there is no evidence that credit cards have been stolen from customers using its online service, despite claims that a list of 2.2 million cards are already on sale on the black market. The company has also confirmed its separate Sony Online Entertainment PC games network was hit by another cyber attack, … [Read more…]
Yandex, Russia’s most popular internet search engine, plans to set the price of its planned initial public offering on U.S. stock exchange Nasdaq by May 23, according to a news report.
The death of Osama bin Laden broke Twitter records, with “the highest sustained rate of tweets ever”, according to the micro-blogging service.