Android phones ‘vulnerable to attack’
Nearly all (99.7%) of Google’s Android phones are vulnerable to hackers, according to new research.
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IDM revamps as government-approved Institute for digital marketing
The IDM has undergone a major rebrand following government approval, seeing the trade body become the Institute of Direct and Digital Marketing.
Does marketing really work for small businesses?
Nearly a third (65%) of UK SMEs have an annual marketing budget of less than £5,000, with many small businesses failing to set a budget at all, according to a new poll.
Collaboration and social tools ‘drain business productivity’
The proliferation of collaboration and social tools designed to increase productivity is actually costing businesses £57.8bn per year in lost productivity, according to a survey.
Right to Reply: 3 things ‘The Apprentice’ taught us about marketing mobile apps
Last week’s episode of the BBC show The Apprentice saw the two teams pitched against each other to create the most popular mobile app in under 24 hours. In this article, Patrick Mork, GetJar’s CMO, looks at how The Apprentice teams could have driven higher global downloads of their app, and what it takes to … [Read more…]
Guardian website tops UK usability table
The Guardian has been named most user-friendly news provider, surpassing other popular UK news providers including The Sun, Daily Mail and Daily Telegraph, according to a new study.
World’s biggest online market: China tops 477m web users
The number of Internet users in China has reached 477 million at the end of March 2011, according to government sources.
Search marketers boost local and mobile budgets- study
Companies are ramping up their investment in local and mobile search as part of an increased commitment to search engine marketing, according to a new survey-based report.
Zavvi owner Hut Group valued at £250m for flotation
Online retailer The Hut Group is expected to be valued at £200m to £250m when it floats on the stock market, according to a news report.
Click-through rates ‘three times higher from mobiles’
Click-through rates from search results displayed on a mobile phone in the UK are 2.7 times higher than from computers, according to new research.