Jaguar uses Google Glass in latest campaign
Jaguar is using Google Glass to help deliver its latest campaign, which builds on the luxury car maker’s successes of its “British Villains” advertisements from earlier this year.
Uncategorized
Facebook’s new ‘Hyper-Local’ ads target people within a mile of business
Facebook has launched a new tool that lets advertisers target people within a set radius of their business.
EE expands into TV with set top box
UK 4G mobile operator EE is to launch a fixed-line TV service, competing with BT, Sky, YouView, Virgin Media and TalkTalk.
Spotify makes a profit for first time
Spotify’s UK subscription customer base grew by 42% in 2013, helping the company turn a profit in for the first time, suggesting its mixture of ad-funded streaming and monthly subscriptions are paying off at last.
Online shopping goes mobile in the UK
The number of shoppers accessing major retail sites from their Android devices have grown by an average of 48%, as people ditch desktops for mobile shopping, according to new research.
Shopping centres going digital: How malls are merging online and offline worlds
Some of the UKs biggest shopping centres are home to major digital innovations, incorporating smartphones, smartwatches and beacons to guide shoppers around store, according to a new in-depth report.
Mobile video now fastest growing format as ad spend triples
Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research.
Mondelez invests 20% of ad budget into digital video and mobile with Google tie up
Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google.
Facebook seals WhatsApp deal as value rises to $22bn
Many eyebrows were raised when Facebook bought WhatsApp for $19bn back in February. But closing the deal this week has seen the chat app’s value rise even further to $22bn.
Microsoft creates room-based gaming technology
Microsoft has revealed a prototype gaming system that turns any room into an interactive, augmented reality display.