Farmville creator Zynga plans $2bn float this week
Social gaming firm Zynga is preparing to file for an initial public offering as early as today and hopes to raise up to $2bn, according to a news report.
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World’s data ‘more than doubling every two years’
The world’s data is doubling every two years. The amount of data created in 2011 alone would be enough to fill 57.5 billion 32GB Apple iPads, which lined up would be the length of the Great Wall of China and twice its height, according to a new study.
Microsoft debuts cloud service for Office
Microsoft has released a cloud service, called ‘Microsoft Office 365’, which combines Microsoft Exchange Online, Microsoft Lync Online, Microsoft Office and Microsoft SharePoint Online, across 40 markets.
Top tips: Designing and branding SharePoint sites
Microsoft SharePoint is an extremely popular platform for intranets and it is becoming more frequently used for public facing (digital marketing) sites as well. Ed Lloyd-Williams, Creative Director at cscape, looks at how to get the most out of branded SharePoint platforms.
UK retailers ‘missing trick with personalised cross-selling emails’
The vast majority of the UK’s top retailers are adopting a ‘one size fits all’ approach to their email marketing, reducing the accuracy of communications and as a result, risking lower conversion rates and effectiveness, according to a new study.
Email tops social media for brand interaction- research
Email still beats social media as the preferred method of interaction and communication between brands and consumers, according to new research.
‘Bridesmaids’ film gets augmented reality promo in Metro
Freesheet The Metro is running an augmented reality ad for the new film Bridesmaids.
Google tackles social media ‘oversharing’ with Google+
Google has launched a new online sharing tool ‘Google+’ , as the search giant once again attempts to gain ground on Facebook in the social media arena.
Google tackles social media 'oversharing' with Google+
Google has launched a new online sharing tool ‘Google+’ , as the search giant once again attempts to gain ground on Facebook in the social media arena.
Top tips: Checking in' to Check-out – Multi-Channel Marketing on the Move
As mobile web usage grows ever more popular, how can brands capitalize for consumer’s growing hunger for productivity, information and entertainment on the move? James Luty, from digital marketing agency Coolpink offers 4 key tips on getting the most out of mobile marketing.