Apple tries to ban GetJar from using ‘AppStore’ name
Apple is trying to ban GetJar from using the term ‘Appstore’, as it continues to battle Amazon and a number of other companies for the sole right to use the term.
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Digital ‘to account for 17% of global advertising this year’
Group M has forecast digital advertising to account for at least 17% of the total global market in 2011, up 1% from its December forecast.
Sony rejects YouView deal for Bravia TVs
The YouView internet TV project has hit another hurdle after Sony revealed they will not have the service on their Bravia range of connected TV sets.
Google runs first TV ads in India
Google is turning to TV advertising as it seeks to drive up awareness and usage of its products in India.
White paper: 8 tips for B2B mobile marketing
New guidance issued by the Internet Advertising Bureau (IAB) aims to raise the strategic importance of mobile marketing among B2B marketers. The white paper, created by the IAB’s B2B council, addresses the popular misconception that mobile is mainly a B2C channel and aims to educate marketers about what makes a successful B2B mobile campaign.
Real-time ad platform AppNexus opens London office
AppNexus, a real-time ad platform used by global ad networks, demand-side platforms (DSPs), ad exchanges, and other leading online advertising companies, is to open an office in London and appoint Ajay Daved as the first hire in the UK. Daved will work with new and existing clients, including online advertising networks, agency trading desks and … [Read more…]
Google debuts TV and online planning tools in UK
Google is embarking on a multi-million pound planning tool to help brands understand consumer behaviour across TV and online media platforms.
Top 10 financial trading brands for search and social media
LondonStockExchange is the most visible site in natural search, while CityIndex most visible advertiser in paid search, according to new research.
Online advertising revenue: US
Nearly half of the $26 billion US online advertising revenue in 2010 came from search.
Roundtable report: Creatives Warned: “evolve or die”
Experts in video making have warned the creative industries to up their game if they’re to compete in a fast-changing environment that’s being overrun with wannabe filmmakers.