We7 transforms from free music streaming to personalised online radio firm
Ad-supported on-demand music service We7 has transformed into a personalised radio station, as the UK-based free music pioneer struggles to keep pace with rival Spotify.
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Online ad survey: Budgets shift to ad networks as demand-side platforms take off
Online advertising networks are receiving an average of 55% of the average media plan, according to new data.
Top US media tech rivals merge to form MediaOcean
Donovan Data Systems (DDS) is set to merge with its main US competitor MediaBank, claiming to create ‘the largest independent advertising technology company in the world’.
Google offers real-time and paid analytics
Google has revamped its analytics tools, with free real-time data and a new system for enterprise customers called GA Premium, charging $150,000 a year.
YouTube launches Google AdWords for Video
YouTube is set to launch Google AdWords for video in beta on Wednesday, an auction-based platform for online video ad campaigns.
Social Media Infograpic: Top brands, people and places on Facebook and Twitter
Top brands on Facebook include Coca Cola, Disney, Starbucks, Red bull and Oreo, according to the data from Social bakers.
Right to reply: Facebook Open Graph and the end of pretense
Facebook’s new Open Graph simplifies sharing both online and off. But what if you don’t want your every digital move laid bare? With Facebook already tracking out visits to any site that integrates Facebook, the direction it is heading in is one that many may not want to be a part of. Tunde Cockshott, Creative … [Read more…]
Infographic: Social media in India
Social media is booming in India, with Facebook and Yahoo leading the way, according to new data.
Video: How does the Facebook Timeline work?
With many users now having spent half a decade using Facebook, the social network has taken a more long-term and visual approach to the way it displays profile data. But is it really more usable? Has it managed to avoid a privacy outcry this time? We look at the video evidence…
The 5 Digital Paradoxes: Privacy Vs. Empowerment- How To Target Customers Successfully Without Scaring Them Off
Digital technologies have rapidly become a key part of modern life- but the pace of change has left many consumers struggling to adapt. In a new series of articles, Bearing Point has identified five key ‘paradoxes’ to the way in which digital consumers should be handled. In this third article in the series, Sarah-Jayne Williams, … [Read more…]