Mid-roll video ads ‘get highest completion rates’
Mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments, according to a new study.
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National Geographic augmented reality promo puts users on the moon
The National Geographic has launched an augmented reality promotion, letting consumers to play with dolphins to dinosaurs or place themselves in certain scenes as landing on the moon.
Google gets serious about mobile payments: Merges Checkout into Google Wallet
Google is to merge its Checkout retail payment platform with Google Wallet ahead of the Christmas shopping season.
Infographic: 6 phrases that increase Twitter clicks (and 4 that don’t)
‘Daily is Out’, ‘Via’, and ‘@’ are amongst six phrases that increase the number of click troughs on tweets, according to new research.
Android now powers 50% of smartphones globally
Android is now running on 52.5% of all smartphones sold acfross the globe, according to a new study from the Gartner research firm.
Global mobile traffic ‘to grow 10 fold by 2016’
Global mobile traffic will grow 10 fold between 2011 and 2016, driven by video, according to new research.
White paper: Mobile commerce
Mobile commerce has grown rapidly in recent years, with smartphones and tablets dramatically chanign the way consumers shop. This White paper looks at the current and emerging trends from M-Commerce.
Free Ketchup! Heinz reimburses customers after Facebook campaign glitch
A Facebook glitch has hampered Heinz’ latest Ketchup campaign, forcing the brand to offer free products to customers that ordered online, or posted on their wall.
eBay opens first high street store in UK
eBay is to open its first bricks and mortar store in the UK, as the online marketplace looks to expand its reach ahead of the Christmas season.
US newspapers using Twitter wrong- study
Many mainstream media firms in the US are missing a trick when it comes to Twitter, using the micro-blogging services as a one-way broadcast platform, rather than to engage users and peers in conversation, according to a new study.