Social media marketing is in the spotlight for 2012, but the latest research from Forrester shows that surprisingly marketing budgets have been slow to shift to social. Simon Morris, marketing director, Digital Marketing business unit, Adobe Systems, explains how to remove the guesswork and connect social media to real business results.
Google was the most-visited U.S. Web brand, while Facebook held its lead among social networks and blogs, according to new data from Nielsen.
Internet body ICANN is to continue with plans to expand the number of possible website addresses despite criticism from industry and concerns from some law enforcement groups.
Starbucks has launched a new iPhone app in the UK that lets customers scan a unique barcode at the till to charge their accounts.
Google has acquired over 200 mobile-related patents and patent applications from IBM, as it looks to press further into the mobile device market while shielding itself from litigation from rivals such as Apple.
A ‘church’ whose central tenet is the right to file-share has been formally recognised by the Swedish government, with its founder hoping the process will be given religious protection.
A ‘church’ whose central tenet is the right to file-share has been formally recognised by the Swedish government, with its founder hoping the process will be given religious protection.
Yahoo has appointed Scott Thompson, the president of online payments firm Paypal, as its new head, as the embattled internet media giant looks to turn around its fortunes.
Digital service design consultancy Fjord has announced its digital trend predictions for 2012, with mobile wallets, location tools and connected devices being trends to prepare for this year.
Facebook and apps from Google like Gmail and the Android Market are the most popular smartphone apps among Android owners 18 years and older in the U.S. according to new research.