Waitrose has selected Performance display ad firm Criteo to implement a new personalised ad targeting scheme to boost online grocery sales. In this article, the supermarket giant explains its decisions to use personalised retargeting to upsell to online shoppers, and how it avoided potential privacy pitfalls.
Waitrose has selected Performance display ad firm Criteo to implement a new personalised ad targeting scheme to boost online grocery sales. In this article, the supermarket giant explains its decisions to use personalised retargeting to upsell to online shoppers, and how it avoided potential privacy pitfalls.
Future versions of Google’s Chrome browser will no longer use online revocation checks to verify whether the HTTPS site the user wants to visit possesses a valid certificate.
Consumer goods giant Reckitt Benckiser has embarked on a new Facebook campaign, using the social network as the exclusive platform to sell its latest Cillit Bang cleaning product.
Google is inviting users to take part in a new scheme that will allow the web giant to track their behaviour online, rewarding them with Amazon gift cards for their troubles.
ITV has hired agency Somethin’ Else to take its popular soap opera Emmerdale into the “social and digital arena”.
Yahoo has launched a new visualization tool that offers some insights into how it chooses what content to show on the Yahoo home page and other properties.
Over 2.1 million people watched the Super Bowl final online this year, but total web traffic in the US fell by 20%, according to new data.
The Mirror Online website has been relaunched with a new focus on providing users with more personalised content to drive engagement.
Dennis Publishing is expanding its subscription acquisition programme with Magnetise, and Ten Thousand Hours (TTH).