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Right to reply: Has Google’s new commerce search solution bridged the omni-channel gap for retailers?

March 8, 2012

Google’s search product for online retailers, Google Commerce Search, has undergone a revamp. Kevin Ludford, CEO of InventCommerce explains how the system works and, more importantly if it links on and offline retailing and helps to support the thousands of retailers with an integrated sales strategy.

Uncategorized ecommerce, Google, local, marketing, retail

Big Brother Facebook fiasco: C5 to refund credits after social media vote failure

March 7, 2012

Channel 5 has agreed to refund Big Brother viewers that lost out on the broadcaster’s Facebook voting scheme last year.

Uncategorized Facebook, media, UK

File-sharers to get warning letters soon? BT and TalkTalk lose challenge against Digital Economy Act

March 7, 2012

BT and Talk Talk have lost an appeal over controversial measures to tackle copyright infringement online. The move gives a green light to the UK Governement to push through a set of new digital piracy laws.

Uncategorized government, media, music, Privacy, UK

‘Minority Report’ ads: Smart video posters use facial recognition to advertise to women

March 7, 2012

Non-profit organisation Plan UK has launched a new video poster campaign that recognises if a viewer is male or female using facial recognition technology, and displays different content accordingly.

Uncategorized advertising, brands, content, iPad, media

Top tips: How Coupons are helping FMCG brands engage Facebook users

March 7, 2012

Social media coupon campaigns are on the rise, but getting the strategy right is crucial to avoid the risks invovled. Oliver Felstead, Sales and Marketing Director of Coupons.com UK, explores how Coupons allow FMCG brands to engage Facebook users and encourage purchases.

Uncategorized apps, brands, content, email, Facebook

Google targets Welsh firms with workshop tour

March 7, 2012

Google has launched a year-long campaign aiming to encourage more Welsh businesses to get online, as figures show around 40% of small firms have no website.

Uncategorized Google, government, marketing, UK

iPads in the workplace? IT survey reveals key pitfalls

March 7, 2012

With the iPad 3 set to be unveiled this week, a new survey of IT managers looks into the key problems of integrating iPads and other consumer-centric devices into the workplace.

Uncategorized iPad, technology, UK

New media buying platform aims to simplify ad purchase process

March 7, 2012

Online video advertising company Adap.tv has launched its Adap.tv Upfront Marketplace, a media buying platform designed to simplify the process of buying future inventory across multiple screens.

Uncategorized advertising, content, demographics, Europe, media

Yahoo preparing for biggest layoffs yet?

March 6, 2012

Yahoo is reportedly planning a huge restructuring strategy, including layoffs that are likely to number in the thousands, according to a news report.

Search, Uncategorized advertising, Facebook, Google, marketing

Video report: Android apps caught sharing private data with advertisers

March 6, 2012

Many Android apps are sharing personal data with advertisers without clear consent, according to an investigation conducted by Channel 4.

Uncategorized advertising, Amazon, Android, Apple, apps
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