StrongMail adds Pinterest sharing tool for email marketers
StrongMail has added Pinterest as an additional sharing channel to its StrongMail Influencer word-of-mouth customer acquisition solution.
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IPA survey: Spotify voted best UK media owner by online advertisers
New entrant Spotify has been voted the best UK media owner by advertisers, taking over from Specific Media for the first time since 2008, according to the latest IPA Online Media Owner Survey.
Top 50 web properties in the US
Google still leads the way as the most visited web property in the USA, while this year’s Super Bowl commercials drove an increase in visits to automobile sites, according to new research.
Microsoft apologises after Windows Phone speed challenge backfires
Microsoft has apologised after initially refusing to reward a tech writer who “smoked” a Windows Phone using an Android handset, as part of a new in-store competition to promote its new smartphone range.
Google accused of favouring own products in search results
Google has been accused of manipulating search results for its own commercial advantage.
Top tips: Financial services- the future is social
The strictly regulated financial services sector has been slow to adopt social strategies, but as increasing numbers of customers start to integrate social into their lives, it’s becoming disadvantageous to stay on the sidelines. Tamara Littleton, CEO of social media management agency, eModeration, explains why the sector is starting beginning to embrace social, and details … [Read more…]
Video viral of the week: Celebrities read their own hate Tweets
Although not strictly a marketing campaign, this comic skit featuring Will Ferrell highlights how Twitter has bridged the gap between celebrities and the general public, as the micro-blogging platform turns 6 this month.
ITV appoints 4th Screen Advertising for mobile ads
ITV has picked 4th Screen Advertising to deliver creative mobile ad campaigns across its entire range of news, sport and entertainment apps and mobile sites.
Underwired to invest in growth following Amaze MBO
Marketing agency Underwired has been acquired from Amaze owner Hasgrove by its management team on undisclosed terms.
Friends Reunited relaunches with focus on nostalgia
Former social networking pioneer Friends Reunited has relaunched under new management and with a renewed focus on ‘shared memories’.