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Uncategorized

Yahoo layoffs to begin this week?

April 3, 2012

Yahoo could be set to begin laying off thousands of employees as early as this week, as the Internet giant’s new chief executive finalises a major new strategy for the internet firm.

Uncategorized advertising, email, Facebook, Google, Japan

Rich Media ads ‘boost website visits three-fold’

April 3, 2012

Rich media boosts site visits three times more than standard banners, with additional video creative boosting visits even more, according to new research.

Uncategorized, Video marketing, media

Case study: How comedian Louis C.K. made $1m from own-brand video download site

April 3, 2012

At the end of 2011, US comedian Louis C.K. cut out TV networks and video sharing sites by selling his latest comedy special online direct to fans. This case study shows how he made $1m from the venture in just 1 month (and then gave half of the revenue away).

Uncategorized, Video marketing

Top tips: Agencies ignore credit card security standards at their peril

April 3, 2012

When it comes to handling client campaigns, many agencies do not consider adhering to payment card safety guidelines as part of their responsibility. However, Mark Stephens, Head of Sales, NetBenefit, believes that those that do can gain a real competitive advantage…

Uncategorized agencies, brands, media, security, technology

April fools round-up: Google maps for NES, Wi-Fi gnomes and Apple patents the rectangle

April 2, 2012

This year’s crop of April’s fools jokes are among some of the strangest yet, including Google maps going low-fi with an 8-bit version, a one inch notebook and Hungry Hippos going iPad compatible. We provide a round-up from some of the best from yesterday’s hoaxes…

Uncategorized advertising, analytics, Apple, digital marketing, email

UK: Facebook most searched for brand last year

April 2, 2012

Searches for ‘facebook’ now account for 2% of UK searches, while four retail brands are among the top 10 brands, according to new research.

Uncategorized brands, Facebook, marketing, media, retail

Alibaba partners Pinterest rival to bring social shopping to China

April 2, 2012

Chinese online shopping giant Alibaba is partnering with community site Mogujie, offering shoppers a more social way to find and buy products online.

Search, Uncategorized China, eBay, ecommerce, retail

Blackberry to focus on corporate customers after $125m loss

April 2, 2012

Research in Motion, the maker of Blackberry smartphones, has announced a new focus on business customers after it suffered a further $125m loss.

Uncategorized Android, Apple, BBC, Google, smartphones

George Osborne opens Google Campus at UK’s ‘Silicon Roundabout’

April 2, 2012

UK Chancellor George Osborne opened Google Campus last week, a new centre offering desk space and mentoring for technology companies.

Uncategorized Europe, Google, government, technology, UK

Google plans to sell own-brand tablets via online store

April 2, 2012

Google is planning to sell branded tablets directly to consumers through an online store, as it tries to wrestle away market share from the Apple iPad.

Uncategorized Amazon, Android, Apple, Google, iPad
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