Online and mobile advertising leapt by 14.4% in 2011, to reach £4.8bn, marking a £687m rise on the previous year, according to the report from the Internet Advertising Bureau UK (IAB), conducted by PricewaterhouseCoopers.
James Murdoch has stepped down as chairman of BSkyB, just six weeks after giving up a similar role at News International, following the phone hacking scandal that rocked the News Corp media empire last year.
It’s official. Britain is worse than Lithuania when it comes to customer service, according to a survey of 2000 British firms and consumers.
Technology-savvy players such as Amazon and eBay set the standard for technology and tools in the performance marketing channel. However, e-commerce sellers, advertisers and affiliate marketers of all sizes can benefit from utilising product data feeds. This technology enables simple access to new online channels that drive incremental revenue and consumer engagement with products. Rob … [Read more…]
Social media ‘pinboard’ Pinterest is on the rise, and this campaign from Kotex is a fine example of how brands can use the popular social media Pinboard to boost their followers and create a lasting brand impact. Find out why it’s our viral of the week below….
Veribo, a new service to help individuals and businesses protect and manage their reputations online, has been launched by Ehud Furman, former European MD of shopping.com.
Thorntons has launched an outdoor campaign letting smartphone users scan a QR code and buy an Easter egg for 1p.
PayPoint.net has launched the PayPoint.net Community – a new one-stop resource where readers can read about and get support on the latest payment trends.
Social media ‘pinboard’ Pinterest has soared in popularity this year, but the firm is yet to set a clear monetisation strategy. Gary Angel, President at Semphonic, suggests that with the kind of personal data that a site like Pinterest can gather, their greatest potential is to help other sites perform more effective targeted advertising by … [Read more…]
Brands are getting an average 46% more engagement with Facebook’s new Timeline profile, according to new research. But closer inspection indicates that status updates may actually be losing engagement.