With Facebook’s stock market flotation imminent, European MD of RadiumOne. Rupert believes that Facebook’s advertising model could lead to an over saturation of adverts for Facebook users.
Sainsbury’s has launched a mobile version of its online grocery shopping website, letting shoppers buy all of Sainsbury’s products from their phones and handheld devices.
Sainsbury’s has launched a mobile version of its online grocery shopping website, letting shoppers buy all of Sainsbury’s products from their phones and handheld devices.
The UK Government’s top legal adviser has issued a new warning over abusive tweets and Facebook posts.
Web hosting firm Webfusion has launched its new website with a new partner programme in which customers can make 15 per cent commissions.
Just days before the most anticipated initial public offering in history, new data looks at how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets.
Marketers are beggining to adopt gaming techniques to engage and convert consumers. But what are the differences between sponsored games, advergames and gamification, and how can they work for you? Andy Dean, Future Trends and Innovation Consultant at Amaze, examines the impact of gaming on marketing.
Ross Levinsohn, global media chief at Yahoo, has been named interim CEO after Scott Thompson resigned over the weekend. In this leaked staff memo he aims to raise morale by highlighting how “In spite of the very bumpy road we’ve traveled, we are achieving genuine and meaningful successes in the marketplace every day and heading … [Read more…]
Old Spice has become a byword for successful viral marketing since its 2010 YouTube campaign racked up over 40 million views and a 107% sales uplift for the deodorant brand. This follow up introduces Champion, the brand’s newest addition to its product range. See why it’s our video viral of the week below…
Old Spice has become a byword for successful viral marketing since its 2010 YouTube campaign racked up over 40 million views and a 107% sales uplift for the deodorant brand. This follow up introduces Champion, the brand’s newest addition to its product range. See why it’s our video viral of the week below…