WPP first western ad firm to invest in Myanmar
Ad giant WPP has become the first foreign advertising group to invest in Myanmar (formerly known as Burma) since Western sanctions were lifted.
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Hub Digital Networks launches for digital out-of-home sector
Hub Digital Networks has launched this month, set up to link advertisers and agencies with digital out of home (DOOH) media network owners.
Was General Motors getting Facebook marketing wrong? Ford thinks so
Last week, General Motors pulled all of its $10 ad budget from Facebook citing the ‘ineffectiveness of paid ads.’ But some analysts, and rival car-maker Ford, have been quick to jump to the social network’s defence, implying that GM wasn’t getting the most it could from the platform.
Top 12 countries in terms of Facebook reach
More than two out of three Americans that were active online visited Facebook during March 2012, equalling roughly 152 million unique US visitors, according to new research.
Twitter offers Do-Not-Track privacy option
Twitter has agreed to offer Do Not Track requests to grant users more control over their privacy, and potentially opt of some advertising messages.
UK search wars: Bing and Yahoo lose further ground to Google
Google has increased its dominant position in the UK search market, accounting for more than 9 in 10 of all searches, according to the latest data.
Infographic- The (ridiculously complicated) social media landscape
This infographic below from Buddy Media illustrates how complicated the social media ecosystem has become, with a myriad of management, analytics, gaming and advertising tools avaialble for advertisers.
Pakistan restores Twitter after weekend ban
Pakistan has restored access to Twitter after briefly blocking the microblog over the weekend, die to “blasphemous” posts about a Facebook competition involving caricatures of Prophet Mohammed.
Advertising campaign promotes Christian Aid Week
International development charity, Christian Aid is launching a marketing campaign to encourage donations and support in the run up to Christian Aid Week (13-19 May), the main fundraising event in its annual calendar.
Facebook breaks US records with $104bn IPO
Facebook has floated on the US stock market with a market worth of $104bn, in the highest ever first-day valuation of a US public company, ahead of the likes of Amazon, Disney and Kraft. The valuation comes despite concerns about the company’s long-term money making potential.