UK consumers find social content, such as friends’ recommendations and consumer reviews, twice as important as traditional information sources such as recommendations from sales assistants or advertising when making a purchase, according to new research.
Ad technology firm The Rubicon Project has acquired Mobsmith, a mobile advertising platform for an undisclosed sum.
24/7 Media, WPP’s marketing technology company, and Microsoft Advertising have teamed up, offering a combination of their ad technologies to their clients.
Apple is remains the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19 in Millward Brown’s latest global brand study.
Google’s Chrome browser has surpassed longtime frontrunner Internet Explorer as the most popular browser in the world, accoding to new data. The results have been contested by Microsoft, which claims the findings are based on flawed data.
Google’s Chrome browser has surpassed longtime frontrunner Internet Explorer as the most popular browser in the world, accoding to new data. The results have been contested by Microsoft, which claims the findings are based on flawed data.
India is the third biggest country in terms of internet users in the world, with a highly social and mobile audience. This snapshot takes a closer look at India’s digital consumer, and the key trends driving the country towards a digital future.
Click fraud has blighted internet advertising for years- inflating the costs for advertisers with fraudulent clicks. Now the practice has become commonplace in mobile ads too. Shalom Berkovitz, CEO of DMG explores the world of mobile click fraud and how advertisers can fight it.
Slow running and unreliable websites are still a major gripe for British Internet users, causing over a third of customers to never come back, according to new research.
The UK’s top bookseller Waterstones is to sell Amazon’s Kindle book-reader and launch other Kindle digital services.