Less than half of UK’s top retailers offer click and collect service
Less than half of the UK’s top retailers offer a click and collect service, according to new research.
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Online ad campaign ROI- Purchaser data campaigns ‘return nearly $3 for every $1 spent’
Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to new research.
Facebook smartphone set for launch next year?
The long-rumoured ‘Facebook Smartphone’ could finally become a reality next year, as the social network looks to boost revenue from the mobile sector, according to news reports.
Google bosses ‘knew about Street View data snooping’
Google could face further legal action for using its Street Cars to harvest data from resident’s unsecured WiFi networks.
Infographic- Top 100 most valuable global brands
Apple is the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19. This infographic looks at the key stats behind the biggest brands in the world.
Video viral of the week: Nike Euro 2012 ad gets 9 million views in 3 days
Nike’s football tournament ads have become something of an event in themselves in recent years, but the new “My Time is Now” YouTube ad could be their most successful online venture yet. See why it’s our video viral of the week below…
Top tips- Building a multi-billion pound business online
Rakuten, the world’s third largest online marketplace (and owner of Play.com in the UK) has recently revealed revenues that top one trillion yen – over seven billion pounds. In this article, the Japan-based firm reveals its secrets to standing out and driving repeat purchases in retailing.
Imperial Tobacco appoints Cyber-Duck for digital investment
Tobacco giant Imperial Tobacco has appointed London based award-winning digital agency Cyber-Duck to produce and develop a new extranet system for the organisation.
Microsoft Advertising partners Adform for rich media ad tools
Microsoft’s advertising arm is working with Adform to run more interactive display marketing campaigns across traditional, video and mobile platforms.
Watered-down EU cookie law comes into force with last minute changes
A controversial new series of online privacy rules have come into effect within the European Union’s 27 member countries, requiring companies to receive consent to track individuals’ actions online.