To promote it’s latest sci-fi blockbuster Prometheus, 20th Century Fox has run a viral marketing campaign to maintain online buzz before, and after, the films release. See why it’s our video viral of the week below…
Online ad spend in Mexico exceeded 30% for the third year in a row, according to the May 2012 Interactive Advertising Bureau México (IAB México).
Online travel retailer lastminute.com has launched an affiliate programme with global performance marketing network, Affiliate Window.
Facebook has expanded its integration with WordPress, as the firm looks to tap into the publishing platform’s audience of 600 million monthly viewers to boost sharing on its own social network.
Google has finally struck a deal with publishing group SNE to allow the scanning and publishing of books online – ending a six-year legal spat.
Microsoft has partnered with Encyclopedia Britannia to boost its Bing search engine as it looks to take on Google.
Which do US consumers prefer: In-store, online, or mobile purchases? Among U.S. consumers surveyed by Nielsen earlier this year, the answer is a resounding, “that depends…”
Online marketing is soaring in Argentina, with $ 1,147m was spent on advertising in Internet during 2011, representing a growth of 117% compared to 2010 ($528m).
Experian has today announced the UK launch of AudienceView, its new digital marketing tool designed to help brands better communicatewith their most sought after customer groups.
Apple has ditched Google’s mapping software and made closer ties with Facebook, as the battle between the rival digital media giants intensifies.