Digital ‘to account for 35% of UK ad spend this year’ as TV revenue growth forecast halved
UK internet advertising spend is forecast to grow 10.3% this year, accounting for more than a third of all UK ad spend, according to a new report.
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WPP snaps up digital agency AKQA
Advertising giant WPP has bought independent digital agency AKQA for an undisclosed sum.
ASA bans Nike Twitter ad featuring Wayne Rooney
The UK’s Advertising Standards Authority has banned a Nike Twitter campaign, featuring a Tweet from Wayne Rooney using the brand’s slogan.
Searches for ‘England’ up 67% following win against Ukraine
Faith in the England football team is growing following this week’s win against Ukraine, with flight searches to Poland and Ukraine increasing by 51% and a 51% uplift in searches for Sharp TV’s, according to new data.
YouTube clamps down on MP3 ripping site
Google is threatening to sue a major site that allows users to rip YouTube videos and record them as MP3 files.
Cookie law compliance for email marketing
How does the new EU cookie law affect email tracking? This report from the DMA offers a guide to email marketers on changes to customer consent, and how to turn the new law to your advantage.
Right to reply- Small firms not keeping up with technology
This week, a report from the European Commission’s Digital Agenda found that British businesses are ‘not keeping up with technology’. Adam Stewart, Marketing Director Rakuten’s Play.com, argues why the internet should be a liberation, rather than a hindrance, for SMEs.
Facebook marketing – 7 ways earned and paid media can drive sales
Facebook now accounts for accounts for 1 in every 7 minutes spent online, but how can brands harness both earned and paid media on the social network to drive sales? Online research firm comScore has launched a new report outlining how to get the most out of the platform.
UK online shopping trends- Brits beat Monday blues with e-tail therapy
Online shoppers in the UK are most likely to browse and buy on Monday evenings, but also enjoy boozy late night browsing on Fridays and take less than a minute to make a decision on clothes and books purchases according to new research.
Global Facebook audience growth over past 5 years- Latin America leads the way
Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions, according to research from comScore.