Twitter boosts search with auto-correct tool
Twitter has added a two new search capabilities, with spelling correct and enhanced people finding tools.
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Top Euro 2012 brands for social media buzz- Adidas takes the prize
Adidas has topped the Euro 2012 sponsorship scoreboard by driving the greatest volume of social media discussion of its sponsorship during the group stage, according to new research looking at the impact of brands on social media sporting conversations.
How to measure Facebook and Twitter ROI (Infographic)
As more brands flock to social media platforms such as Facebook and Twitter to reach consumers, how can marketers measure the impact of their campaigns? This infographic from InventHelp shows how Google Analytics Assisted Conversions can be used to correlate social media traffic with sales, as well as showing some success stories from brands.
Nielsen buys online ad measurement firm
Nielsen has acquired technology firm Vizu, which enables marketers to access and optimise online advertising effectiveness, in a bid to bolster its campaign measurement offerings.
Digital marketing ROI- Cross-channel integration ‘boosts sales’
Integrating display, social and mobile with email and web programs as part of an overall cross-channel marketing strategy has a strong impact on sales conversions and return on investment, according to a new study.
Guest comment: You must go to the customer and not expect the customer to come to you
As technology evolves, so do customer’s needs. Arthur Moan, MD at UserZoom reports on the move away from the ‘User Experience’ to the ‘Customer Experience’, and what this means for marketers.
General Motors to return to Facebook paid marketing?
General Motors is discussing the prospect of restarting paid Facebook advertising, following its controversial pull out from the social network’s ad schemes two months ago, according to a news report.
HTML5- What marketers need to know (Infographic)
HTML5 is being used by almost 50% of developers, and is projected to grow to 80% within the next three years. This infographic below from Uberflip provides a guide to the technology that will be powering the majority of apps, video and rich media content viewed on mobiles and PCs over the next few years…
Google’s £169 tablet to launch in UK without music, film or magazines
Google’s Nexus 7 tablet is due for launch in a couple of weeks, but the internet giant has admitted the iPad rival will go on sale in Europe without access to the Play Store’s music, magazines or TV shows after it failed to agree deals with the rights holders.
Publicis buys ‘Lynx effect’ ad agency BBH
Ad giant Publicis has bought Bartle Bogle Hegarty (BBH), the agency behind iconic camapigns such as “Vorsprung durch Technik” for Audi and The Lynx Effect” for Lynx/ Axe.