China has crossed a tipping point in technology as China’s mobile internet use has overtaken traditional PC internet access. With over 530m people connected by mobile, this is a reminder that the mobile web experience will be the first internet experience for many consumers in the world’s largest internet market.
How can you get the most out of Twitter? Social media tool Buddy Media has issued a new report on how businesses can use Twitter to heighten engagement and produce favourable results.
Fewer than half of all mobile phone users in the UK (47%) – make at least one voice call per day, compared to 58 per cent who send at least one SMS text message daily, according to the latest data from Ofcom.
Microsoft has posted a loss of $492 million in the past quarter, the first ever for the software giant, as results were hit by a previously announced writeoff for its online ad business aQuantive.
Questions of incrementality are becoming more pertinent to advertisers and the performance marketing industry is getting better at responding to them. With margins becoming tighter and questions continuing to be asked, it is important that the channel is able to demonstrate that sales being driven are incremental. Matt Swan, Client Strategist at Affiliate Window writes…
Google has reported a profit of $2.79 billion in the second quarter, up 11% over the same period of last year, as its search ad clicks increased by a massive 42%.
Mobile is currently a nightmare for marketers looking to catch up. According to recent statistics, less than half of marketers have adopted any kind of mobile strategy. Justin P. Williams, Senior Marketing Strategist Marketing Services, StrongMail, loos at what’s stopping marketers from getting on board.
The latest mobile advertising formats that are getting good response rates are also getting widespread use. Find out about the updated mobile ad unites the industry is moving to in America, and increasingly worldwide…
Nearly every American (98%) says there are things that cause them to distrust the information found on the Internet, and 93% say their satisfaction with online information could be improved, according to the results of a new poll.
Facebook’s mobile “Sponsored Stories” ads are much more effective than mobile ads displayed on Twitter, according to a study by TBG Digital, a large buyer and manager of Facebook campaign media.