Microsoft has stuck to its guns over a controversial decision to implement ‘Do Not Track’ options as the default setting for its forthcoming Internet Explorer 10 browser. The move has already sparked outcry from advertisers who fear it will drive down the effectiveness of targeted ads.
Almost half (47%) of all smartphone owners in the U.S. use mobile shopping apps, with established online players eBay and Amazon.com leading in popularity, according to new research.
Google Chrome now owns over one third of the browser market globally, extending its lead over Microsoft’s Internet Explorer as more users make the switch. However, conflicting data still puts IE in the lead.
Reckitt Benckiser has teamed two of its brands – Strepsils and Lemsip – to defeat ‘Man-Flu’ via an interactive video and social media campaign.
The most sophisticated of today’s enterprise marketing organisations should have the basic infrastructure in place to effectively measure the customer journey. As customer information is assembled across multiple communication channels, organisations have discovered that having the full customer journey and understanding it are two entirely different things. However an organisations data is ultimately structured, to … [Read more…]
Procter & Gamble’s Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its brands.
Procter & Gamble’s Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its brands.
Companies with Facebook profiles will be accountable for comments made by the public on their pages, following a ruling by an advertising watchdog in Australia.
Apple is in talks to buy up Pinterest rival The Fancy, as it looks to bolster its social media tools and grow its ecommerce revenue.
Chinese search giant Baidu has become embroiled in a bribing scandal, with four of its employees suspected of accepting payments to delete posts on the company’s forum.