Web users are becoming wary of the online ad industry when it comes to data privacy. Marc Guldimann, founder and CEO of Enlinken, looks at how to bring back confidence in the online ad world.
AT&T, Toyota and American Express are the top advertisers spending through real-time bidding (RTB), according to a new report.
This week, Deloitte Digital has predicted that mobile will influence £15billion in-store sales in 2012m. The survey of more than 2,000 consumers highlights how mobile devices are being used by shoppers. Mark Haviland, MD, Rakuten LinkShare UK, the world’s largest affiliate network, working with hundreds of retailers in response to the news.
Facebook is testing a new mobile ad network, running ads targeted according to user data on third-party apps and mobile websites for the first time.
Social recommendations and brand websites are more trusted than advertising, yet ad dollars continue to rise globally. Randall Beard, Global Head of Advertiser Solutions at Nielsen looks at paid, owned and earned media and asks if trust in advertising matters? And if so, can we even do anything about it?
Twitter has updated its profile pages with Facebook-style header photos, as the micro-blogging firm looks to broaden its multi-platform functions, across the web, mobiles and tablets.
FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand.
FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand.
Google has bought Nik Software, maker of the popular Snapseed photo editing and sharing app, for an undisclosed sum.
Viacom has unveiled plans to launch District MTV, a new site in the UK, Italy, France, Germany and Spain, offering brands a new platform to connect with music and fashion fans.