It seems times have changed and not for the better for the Chief Marketing Officer. Professor Dominique Turpin at IMD, a leading business school in Switzerland, looks at the changing role of marketing in large organisations, and offers 5 reasons why the CMO role is losing influence, and 3 ways to improve the structure of … [Read more…]
Facebook was hesitant to disclose information to investors just weeks before its initial public offering, according to a new report from Bloomberg.
To promote its drink in Sweden, V Energy ran a risqué campaign that invited friends to swap Facebook profiles for an hour. See why it’s our viral of the week below…
Google is reportedly offering to brand its search results to avoid the European Commission taking formal action against the company’s alleged “abuse of dominance” in the search market.
AdInsight is set to launch a new ‘pay-per-call’ affiliate network for called ‘Performance’, which will provide phone call analytics for advertisers, networks and publishers.
Facebook is testing its long-rumoured ‘Want’ button, a retail-friendly accompaniment to the ‘Like’ button that could help the social network boost revenue through sales commissions and ads.
Facebook is testing its long-rumoured ‘Want’ button, a retail-friendly accompaniment to the ‘Like’ button that could help the social network boost revenue through sales commissions and ads.
‘Big data’ has become the marketing buzzword of 2012. As more and more information about the world is stored digitally, some collections of data that are invaluable for marketers are simply too big for a company to process and analyse by conventional means. Jim Sterne, founder of the eMetrics Summit and president of the Digital … [Read more…]
The arrival time of email campaigns affects performance, with 80% of marketers seeing an uplift in open rates at and response at a particular time of day, according to new research.
AOL has launched a multi-platform gaming platform ‘games.com’ for mobile and desktop PC users alike.