To address concerns from brands about the lack of marketing effectiveness research for Facebook, new brand affinity measurement tools are being developed. With the rush to build Facebook brand pages, many marketers have questioned the value of fans, their fit with the brand’s target audience, and how to measure marketing effectiveness. Could this be the … [Read more…]
File-sharers reportedly buy 30% more music than non-sharers, according to a new study which contradicts claims from the music industry that piracy is hurting the industry.
File-sharers reportedly buy 30% more music than non-sharers, according to a new study which contradicts claims from the music industry that piracy is hurting the industry.
UK maxi pad brand Bodyform has created a viral ad with a fictional CEO responding to a Facebook user, who accused the company of lying to the public.
Facebook has launched its first engineering centre outside the US this week, setting up an office in London to develop the firm’s mobile experience.
Search engine DuckDuckGo has released a video that aims to show that there’s no such thing as impersonal Google results.
Traditional web analytics makes several assumptions about the user’s intent. Gary Angel, President of Semphonic, looks at new set of opportunities for effectively measuring, analysing, and optimising your digital properties to drive better online performance.
The 2012 Presidential election is being fiercely contested by Republican Mitt Romney and Democrat Barack Obama . Both candidates are using the Internet to help their campaigns woo voters, volunteers and campaign contributions. But who has the better Website? The WebAward judges take a closer look…
Apple has sent out a number of press invites to a secret event on October 23rd, hinting at the launch of its much-anticpated iPad mini launch.
Google has been forced to change its controversial privacy policy by European Union regulators after it was criticised over its collection of internet users’ personal information.