Call analytics firm AdInsight rebrands as ‘ResponseTap’
Call tracking and analytics firm AdInsight has rebranded under the new name ResponseTap.
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Case study: Norway tourist firm targets US travellers with Facebook app
Innovation Norway, a state-owned company with a focus on promotion and development of Norway, used a previous successful experience with a Facebook app to run a new campaign targeting travellers in the US. This case study demonstrates how the firm managed to boost engagement and add 23,000 fans to its Facebook page, as well as … [Read more…]
UK companies missing trick with online customer service
UK consumers are being let down by substandard customer service on the web and email, and in many cases, service has got worst since 2011, according to a new study.
Global mobile trends- Android now on 3 in 4 smartphones
Google’s Android mobile operating system made up 75% of the global smartphone market in the third quarter of 2012, far ahead of Apple’s 14.9%, according to new data.
Telegraph paywall to charge overseas visitors £1.99 a month
The Daily Telegraph has launched a paywall on its website, charging visitors outside the UK a flat-rate fee of £1.99 a month to view articles, after they have viewed 20 articles for free.
World’s first Instagram menu- restaurant uses customers’ snaps to promote food
New York City’s Comodo restaurant has harnessed passionate foodies by launching an Instagram menu, integrating the photo-sharing site into their dining experience.
Guest comment: Cowboys and Pen-pushers- 80% of leads lost to poor sales and marketing relationship
Rivalry between sales and marketing departments is commonplace in large organisations, with leads often lost as a result. Ahmed Ahmed at Tomorrow People looks at the fraught relationship between the two departments (and the things they call each other!)
Tesco debuts ‘online commuter zone’ for busy shoppers
Tesco has launched a new commuter zone on its grocery website, aimed at bringing together everything busy customers need for the working week.
Video viral of the week: Coke turns commuters into 007 in race for tickets
Coca-Cola continues its Coke Zero marketing tie-in for the upcoming James Bond movie release with a promo that turned commuters into 007, for 70 heart-pounding seconds, all for the chance to win Skyfall tickets. See why it’s out video viral of the week below.
Google takes on Siri with iPhone search app
Google has revamped its ‘Google Search’ app for the iPhone and iPad, giving the feature a voice search functionality that poses a challenge to Apple’s Siri.