Facebook emerged as a mobile advertising powerhouse this year, buying WhatsApp for a staggering £22bn and following up with virtual reality headset Oculus Rift. But it was two controversial-but-savvy moves from Zuckerberg that really propelled the social network’s success this year. As part of our review of the year, we look back at the 10 … [Read more…]
The Amazon CEO has admited that failures, such as recent Fire Phone flop, have cost the company billions of dollars, but is adamant that experimentation is key to the company’s survival.
Catpcha spam guards can be annoying for users, but Google has revealed an improved version that can tell you’re not a robot with a single click.
Facebook has extended its autoplay video feature to app ads, as the company continues to push its mobile services.
PC gaming platform Steam has added a new feature that lets users watch their friends’ games with just one press of a button.
This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research.
With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads.
With Black Friday becoming a huge shopping day in the U.K., retailer marketers increased their spend on search advertising by 88% year-on-year on Black Friday in 2014 according to new research.
Google is planning to focus its investment in programmatic marketing, aiming to put 60% of its entire digital marketing budget into the format, according to its global chief marketing officer Lorraine Twohill.
Black Friday and Cyber Monday is over for another year and this new infographic series from IBM looks at some of the key statistics behind the shopping frenzy, revealing that mobile enjoyed a huge leap this year.