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US to spend $2 billion on Cyber Monday

November 23, 2012

A massive $2bn is predicted to be spent on Cyber Monday in the US, whilst Europeans are going to spread their Christmas shopping over a three-week bonanza, according to new research.

Uncategorized analytics, Christmas, digital marketing, Europe, France

YouTube goes live on Wii U console

November 23, 2012

YouTube has launched a Wii U compatible version of its video sharing site, as the Google-owned service looks to expand its use among gamers.

Uncategorized, Video content, Google, media, YouTube

Girls arrested in India for Facebook comments

November 23, 2012

India’s social media regulation has come under scrutiny this week, after two girls were arrested for posting a Facebook comment criticising a shutdown of the city after the death of a local political leader.

Uncategorized agencies, Facebook, government, India, local

Video virals of the year: ‘Kony 2012’ helps raise $26m after YouTube campaign

November 23, 2012

As 2012 comes to a close, we look back at some of the biggest online video virals of the year. This week, we look at the hugely successful (and rather controversial) ‘Kony 2012’ campaign, that raised a huge amount of awareness about the plight of children caught up in Uganda’s conflict.

Uncategorized, Video content, YouTube

Twitter hashtag disaster: Susan Boyle trends for all the wrong reasons

November 22, 2012

Singer and former Britain’s Got Talent contestant Susan Boyle unknowingly invited the general public to her ‘Bum Party’ via Twitter after a PR hashtag malfunction.

Uncategorized Twitter

Facebook introduces ‘bank-style’ security to tackle cyber fraud

November 22, 2012

Facebook has begun to move its North American users to HTTPS connections, which are more secure than HTTP connections, the previously default. The Internet protocol is commonly used by banks and other security sensitive websites.

Uncategorized apps, Facebook, games, Google, security

Google…what happened to us? Clothes retailer laments 70% drop in search traffic (video)

November 22, 2012

US-based online retailer Big Tall Direct has accused Google of favouring ad dollars from large businesses over relevancy, after the firm saw a 70% decrease in search traffic in the past year.

Search, Uncategorized, Video advertising, Google, retail

Mobile ads ‘more effective than TV and web in key metrics’

November 22, 2012

Mobile ads are much more effective than broadcast or conventional digital ads on a number of key metrics, such as brand recall and purchase intent, according to new research.

Uncategorized advertising, brands, email, marketing, media

British high street becomes ‘show room’ for online and mobile shopping

November 22, 2012

One in three Brits use the high street just to window-shop, using mobile phones to compare prices, save details for buying online at home or make purchases, according to new research.

Uncategorized retail, UK

115 million visits to online retail sites predicted for Cyber Monday

November 22, 2012

The third of December will be the busiest online shopping day pre-Christmas, with UK consumers forecast to spend 375 million hours shopping online in December 2012, according to new research.

Uncategorized Amazon, Christmas, eBay, email, marketing
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