Video viral of the week: Google reviews year in 3 minutes
As part of Google’s annual year-in-review package Zeitgieist, this video gazes back at the previous 12 months and ranks people, places and things that people searched for them on Google.
Uncategorized
Email marketing tips: What we can learn from the Olympics
Guy Hanson, Director, Response Consulting, Return Path looks back the Olympic email marketing campaign and discusses why it is a great example of email best practice.
First Chinese fashion retailer launches in UK
The first Chinese fashion retailer to expand to the UK, Bosideng, has launched its e-commerce website, offering premium menswear clothing and accessories.
MediaMind offers ‘Actionable Insights’ on Facebook brand interactions
Ad technology firm DG has struck a strategic partnership with CitizenNet, a platform for social market research and social ad campaign management.
Facebook year in review 2012: Olympics, 50 Shades of Grey and X Factor top list
Facebook has released its Year in Review, a look back at the people, moments and things that created the most buzz in 2012 among the billion people around the world on the social network.
Google Maps returns to Apple store with new features
Google’s new standalone Maps app for iOS has just gone live in the App Store, following Apple’s controversial decision to replace it with their own brand of mapping software.
Mobile advertising tools: Google tackles ‘fat fingers’ by ruling out accidental clicks on mobile ads
Google has updated its in-app image ads in a bid to reduce unintentional clicks on small mobile screens.
Ecommerce trends in 2012: The 10 biggest headlines of the year
Shopping went social in 2012, with online retailers integrating ‘Likes’ and ‘Pin It’ buttons to boost sharing and purchases. In the UK, Christmas 2012 is on track to be another record-breaker for online retail, while in the US, $1.46bn was spent on cyber monday this year alone. As part of a 2012 review, Netimperative looks … [Read more…]
Internet regulation trends in 2012: The 10 biggest headlines of the year
As digital grows at a rapid pace, law-makers struggle to keep up. In the UK, Lord Levinson would have us believe in his final media ethics report, digital media is an ‘ethical vacuum’ beyond regulation. Despite this rather despondent outlook, there were plently of high-profile legal tussles over the past 12 months. As part of … [Read more…]
Viewable impressions – should be welcomed by the industry, but with caution
Julian Smith considers the growing buzz around the ‘viewable impression’ metric and reasons why for most in the industry it seems like a natural step in the evolution and growing maturity of online advertising.