Facebook 'could advertise to children after new US laws'
Internet giants such as Facebook, Google and Apple could soon be allowed to advertise to children, as new US laws look set to come into force.
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Thomas Cook ditches online discounts to ‘change travel retailing forever'
Thomas Cook has stopped offering online discounts on its website, in a bid offer standardised prices on the high street and online.
Thomas Cook ditches online discounts to ‘change travel retailing forever’
Thomas Cook has stopped offering online discounts on its website, in a bid offer standardised prices on the high street and online.
Short video clips are better for ad placement – study
Ads placed in short video clips, such as popular cat videos, are more effective than when paired with long-form content, according to a new study.
YouTube’s video review of 2012: From Gangnam Style to space jumps
YouTube has put together a video looking back at the big events of 2012, already attracting 13 million hits in just a day.
What would Santa Claus score for customer service?
With Christmas fast approaching- and only one night to meet delivery deadlines to a global audience- how would Father Christmas score in a customer service audit? This tongue in cheek article from research firm Eptica puts Santa to the test…
‘Tablet Tuesday’ set to break records as Christmas Day downloading fever to grip world
Christmas Day has been labelled ‘Tablet Tuesday’ as consumers redeem the vouchers bought for them by last-minute shoppers, according to a new report.
Top 5 tips: E-commerce trends for 2013
Retailers will need to encourage vocal social loyalty and create tailored multi-device mobile offerings to fuel growth in 2013, according to this new report from ecommerce giant Rakuten.
Social media in India: Top 5 social networks
As more people connect to the Internet in India, time spent social networking is exploding on sites like Facebook and Orkut. It’s one of the primary motivations for going online. In both rural and urban areas, social networking is a key driver of use. The most popular site in India is now Facebook, which has … [Read more…]
C4 ‘Stand Up to Cancer’ mobile campaign gets 360,000 interactions
Back in October, broadcaster Channel 4 ’s ‘Stand Up To Cancer’ telethon event in support of Cancer Research UK managed to get 360,000 intervactions. This case study looks at how mobile marketing firm Velti delivered the campaign.