Coca-Cola and Unilever sign up for ‘emotional measurement’ analytics
Two FMCG giants, Coca-Cola and Unilever, have signed up to research agency Millward Brown’s ‘facial coding software’ to measure the impact of their advertising.
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Top tips: Reaching the Multi-Device Consumer
A mobile strategy is now a given for most organisations. Yet despite investment in optimised sites and innovative apps; in creative ideas for exploiting evolving multi-device behaviour, the mobile reality has been disappointing to date with many brands struggling to achieve user engagement and significant revenue. If brands cannot find a way of encouraging users … [Read more…]
Online sales of DVDs and CDs up 130% as Blockbuster and HMV collapse
Online sales of DVDs and CDs surged by 130% in December compared to the same time last year according to eBay company, Shopping.com.
Facebook offers free calls for US iPhone users
In a challenge to traditional mobile operators, Facebook is letting iPhone users in the US make free calls via its messenger app, provided they have wi-fi or mobile data access.
Global mobile ad spend: UK leads world
Global digital ad spending passed the $100-billion mark for the first time in 2012, with the UK leading the way, according to new research.
Google to buy stake in Vevo?
Google is reportedly close to buying a stake in music video site Vevo, as it looks to further monetise its video assets.
Microsoft 'to switch Xbox Live voice chat to Skype'
Microsoft is to replace Xbox live voice chat feature with Skype, as it aims to put the internet telephony service at the centre of its communications.
Microsoft ‘to switch Xbox Live voice chat to Skype’
Microsoft is to replace Xbox live voice chat feature with Skype, as it aims to put the internet telephony service at the centre of its communications.
Data ‘will be the new cloud computing oil’ in 2013
2013 will see cloud computing continue to grow rapidly, with data from social media and connected devices fueling the rise, according to a new report from Ovum.
Guest comment: Have we now evolved beyond the digital age?
Is digital media now just ‘media’? Tina Judic, Managing Director of Found, looks at the evolution of the web and how marketing has changed.