Top 10 video sites in the US
YouTube continues to dominate the US online video market, with Brightroll and LiveRail trailing Google for ad reach, according to new data.
Uncategorized
US media habits: 16% of TV owners have a tablet
From televisions and smartphones to tablets and game consoles, Americans are consuming content on every device under the sun— the latest versions of which will be on display this week at the 2013 International Consumer Electronics Show in Las Vegas.
‘Dynamic pricing to become commonplace’ as shoppers benefit from cold snap
Companies will increasingly use dynamic pricing to adjust the cost of goods during periods of extreme weather, according to global media agency Mindshare.
Retailers to Spend $55bn Annually on Mobile Marketing by 2015
As retailers increasingly utilise mobile devices as a touchpoint on each stage of the retail lifecycle, a new report from Juniper Research has found that annual spend by retailers on mobile marketing will reach $55bn, almost double the $28bn level expected this year.
Apple shares fall as iPhone sales disappoint
Apple shares dropped 10% overnight on Wednesday, as the firm announced iPhone sales figures missing its previous forecast of 50m units.
What the Google settlement means for SEO (infographic)
Google has been forced to change its search practices, after a two year antitrust investigation into its operations. But what will the changes mean for SEO? This infographic from internet marketing agency Imfoza looks at the implications…
Right to reply: Writing off Apple is premature despite disappointing results
This week saw shares in Apple dip 10% on dissapointing iPhone sales. Professor Loizos Heracleous at Warwick Business School says those writing off Apple after its disappointing earnings update are premature.
Top 20 Shazam-tagged global adverts
Red Bull, SFR and Absolut Vodka are among the top TV advertisers in terms of Shazam tags, according to new data.
New ‘privacy visor’ blocks facial recognition software
Scientists in Japan have developed a pair of glasses that block facial recognition software found in CCTV camaras.
Facebook’s New Ad Format 'Outperforms Standard Ads'
With 1 billion users and expectant shareholders, Facebook is under great pressure to improve its monetisation of users to turn its customer base into advertising revenues. In October 2012 Facebook launched the new Page Post Ad format, which shows each ad directly in a user’s newsfeed side by side with posts from friends.