Child’s play? BMW designs car based on 4-year-old’s idea
BMW has used its Facebook page to showcase it’s most outlandish car design yet – based on the ideas of a 4-year-old boy- generating plenty of social media buzz in the process.
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All new cars ‘to be web connected by next year’ (BBC video report)
Web connected cars will soon become commonplace, with all new automobiles being built with features that will in some way connected to the internet, according to a new report from the BBC.
4G ‘to account for 30% of operator revenues by 2017’
4G LTE revenues are set to grow rapidly, reaching more than $340 billion by 2017 globally, compared to just over $75 billion this year, according to a new report.
PS3 YouTube app goes live across Europe
Google has finally launched a European version of its Playstation 3 YouTube app, as it looks to expand its presence on increasingly web-reliant gaming consoles.
Interflora hires Croud for digital marketing push
Interflora has appointed Croud to manage the florists search, social, mobile and display campaigns as part of a new digital push.
Tesco tests online video service ‘Club Card TV’
Tesco is testing a new TV and film streaming service called Clubcard TV.
AOL buys technology review site Gdgt
AOL has bought technology product review site gdgt, as the internet media firm looks to expand its content offerings and shopping data.
Case study: P&O email videos get 950% increase in bookings
P&O’s recent “Grand Event” campaign used dynamic content into their email marketing for the first time, with some extremely strong results. This case study, from Experian CheetahMail, illustrates how P&O a 950% increase in bookings and 679% boost in revenue (as compared to previous email campaign without a video).
Case study: P&O email videos get 950% increase in bookings
P&O’s recent “Grand Event” campaign used dynamic content into their email marketing for the first time, with some extremely strong results. This case study, from Experian CheetahMail, illustrates how P&O a 950% increase in bookings and 679% boost in revenue (as compared to previous email campaign without a video).
Department store websites see 9% increase in convenience-seeking festive fashion shoppers
Department store websites are increasingly popular with fashion-conscious consumers preparing for the festive season reveals the latest Kantar Media Compete Seasonal Shopper Insights.