Reader's Digest files for bankruptcy
Reader’s Digest has filed for bankruptcy as the 91 year old publisher struggles to compete with online media.
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Reader’s Digest files for bankruptcy
Reader’s Digest has filed for bankruptcy as the 91 year old publisher struggles to compete with online media.
Everything Everywhere hit by £249m loss
UK 4G provider Everything Everywhere has reported a pre-tax loss of £249m, as the mobile operator was hit by slow end of year sales and regulatory cuts.
Lexus appoints Reevoo to boost social media
Lexus has appointed Revoo as the car brand looks to boost its social media tools.
Is Apple working on an iWatch?
Apple is working on an ‘ iWatch’ follow-up to its phone and tablet range, but rival Samsung is also looking at wrist-based connectivity, according to the latest round of press rumours.
Skype tests recorded video messages
Skype has begun testing a video messaging service that lets subscribers deliver recorded clips to their contacts for playback when they come online.
Facebook admits hack attack- but no data stolen
Facebook was targeted by a “sophisticated attack” by hackers last month, but the social network said it has found no evidence any user data had been compromised.
Band Aid brings Muppets to life with augmented reality plasters
To comfort children in their hour of need, Band-Aid teamed up with Disney to embed videos of The Muppets in their plasters using augmented reality. This case study looks at how the Johnson & Johnson brand used the ‘internet of things’ to engage with their target market in a new and innovative way.
Mobile cinema goers ‘are biggest movie fans’
Mobile-connected moviegoers are bigger movie enthusiasts than the average US moviegoer, according to Nielsen NRG’s 2012 American Moviegoing report.
Skype case study: Alfa Romeo ‘conversation’ ads get 50% click through
Alfa Romeo used Skype to promote its new ‘Supermini’ car, using targeted ads when users were consulting trusted friends and family. This case study looks at how the car maker used a combination of homepage takeovers and ‘conversation’ ads to increase brand awareness over 20% and generate clicks of over 50%.