Mobile ad spend triples as UK digital sector soars
Mobile ads now account for 10% of all digital spend in the UK, growing by a massive 148% compared to last year, according to the latest figures.
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Is Android a ‘Trojan horse’? Microsoft consortium accuses Google of mobile monopoly
Microsoft is leading a consortium of 17 companies to petition a European antitrust investigation into Google’s dominance of mobile Internet usage on smartphones.
IPC ‘Amplify’ format combines editorial with ad creative
IPC Advertising has launched a new digital ad format Amplify to run across its roster of magazine sites, featuring a mix of editorial content and sponsored ads in the same unit.
Top 5 tips: FMCG brands using coupons in social media
With the Institute of Promotional Marketing (IPM) having recently announced new guidelines for running promotions on Facebook, Coupons.com provides its five top tips for FMCG brands looking to engage with their customers through a social media coupon promotion.
Right to reply: EE doubling 4G speeds and capacity
Following this week’s announcement from EE that it is doubling the amount of spectrum it is using for 4G, Matthew Howett, telecoms regulation analyst at Ovum, wonders if there really will be over 1 million 4G users in the UK by the end of this year.
Android gets post-app adverts via Adfonic and IQzone
Ad buying platform Adfonic has teamed up with mobile ad technology firm IQzone to offer advertisers Postitial post-app ad units on Android smartphones.
Ebuyer hires Reevoo to boost sales
Technology retailer Ebuyer.com has partnered with Reevoo to boost its social business tools and drive sales.
MoneySupermarket ads blocked from Google search after AdWords breach
Finance site MoneySupermarket.com has seen its search ads pulled from Google’s search results due to a ‘lack of transparency’ over its payday loan adverts.
Google tackles phone spam for US contest
Google has unveiled a new tool that could block nuisance phone calls, in a similar way to email spam filters.
Full Google Glass SXSW presentation posted online
Google has posted the full video from its Project Glass presentation at last month’s SXSW event, showcasing the augmented reality specs in detail for the first time.