The case study details how AliveNow helped Penguin India garner over 7,400 registrations in a 2 week period for the 10-day gala event held in New Delhi. Spring Fever is one of Penguin India’s flagship events attended by celebrities like Shobhaa De, Vikas Khanna, Ruskin Bond, Vikram Seth, Ramchandra Guha, etc, who interact with book … [Read more…]
Coca Cola is testing an online store for home delivery of all its products in India, as the beverage giant looks to tap the burgeoning e-commerce market for the first time.
Google Glass has already attracted plenty of controversy before it’s even gone on sale to the general public. Robert Hansen, Technical Evangelist at WhiteHat Security, provides a handy (and tongue–in-cheek) guide to Google’s augmented reality specs… and where you should most definitely not try and attempt to wear them.
UK shoppers’ splash out an average of 75 per cent more on their mums on Mother’s Day than their dads on Father’s Day? With Father’s Day just around the corner, are dads getting short-changed? This infographic from Rakuten looks at Father’s Day shopping trends around the world.
Facebook is reducing its number of ad units by half, as the social network looks to encourage more advertisers to the site with a simpler format range, tailored to key marketing objectives.
YouTube now generates about 10% of Google’s total revenue, as the video sharing site sees its ad revenues on mobile devices triple in just six months.
Apple has filed for ownership of the ‘iWatch’ trademark in Russia, amid rumoured that the firm is developing a smartwatch device, according to a news report.
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey.
Google has filed a patent letting users pull a silly face instead of entering a password to unlock their Android phones or tablets.
Yandex is letting brands add interactive functions into its search results, such as hotel bookings or flight check-ins, as the Russian firm looks to expand its ad revenues.