Coca Cola is testing an online store for home delivery of all its products in India, as the beverage giant looks to tap the burgeoning e-commerce market for the first time.
Launched by Hindustan Coca-Cola , the company-owned bottling entity of the Atlanta-based beverage giant, Coke2Home.com went live recently and is being tested in the Ahmedabad region, a company executive told TOI.
“The objective of this initiative is to take advantage of the rapid growth of e-commerce and provide consumers an added avenue of choosing and ordering our beverages. This is a step which is in keeping with Coca-Cola India’s efforts of being within easy reach of the consumers,” said T Krishnakumar, CEO, Hindustan Coca-Cola Beverages. “Our entire suite of products become available to the consumer to choose from and a significant drop size provides us with a viable model for door-to-door delivery.”
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This is indeed awesome for Coca-cola and as well as India, too. This kind of service is indeed incredible. An online store for home delivery is absolutely helpful in so many ways. This promotes convenience, great access and saves a lot of efforts in the part of customers. Thanks for sharing this update.