Yandex has revamped its personalised search, tailoring results around each user’s short-term and long-term interests, providing new channel for brands’ search marketing techniques in the process.
Yahoo plans to let marketers bid on ads based around a user’s ‘social influence’, rivalling the likes of Klout to offer brands new ways of amplifying messages via their most vocal customers and advocates.
Apple has followed Facebook and Microsoft in revealing details of data requests from the US authorities, following revelations that the National Security Agency (NSA) had “direct access” to their servers under a data collection programme called Prism.
The Latin America online population grew faster than any other global region in the past year, rising 12% to 147 million visitors, according to new research.
Nearly a third of UK shoppers want Amazon to open bricks-and-mortar stores in the country, with many people dissatisfied with the current state of high streets, according to a new survey.
Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis, according this new infographic from comScore.
Facebook claims it has “aggressively” protected its user data from the US government snooping, following revelations that the National Security Agency (NSA) had “direct access” to their servers under a data collection programme called Prism.
Apple and Samsung continue to grow their share in the smartphone market in the US, according to new data.
New developments at Yandex unlock new approaches for search engine marketing in Russia. Their redesigned results pages unlock new digital marketing techniques for brands as new “snippets” allow results to be more deeply integrated.
DG has launched a new verification solution by bringing together the capabilities of MediaMind and Peer39-companies both acquired in recent years by DG.