Forget Google Glass: Augmented reality contact lens set for launch
With Google Glass set to go on sale this year, a lesser-known player has been working on another type of augmented reality eyewear in the form of contact lenses.
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Top tips: Expanding horizons- using analytics to increase customer value
In the midst of tough competition, online retailers must focus on two key objectives –maximising sales per customer and minimising churn. To achieve this, customer engagement marketing is essential to segment an audience and target them throughout different stages of the lifecycle. Steven Ledgerwood, UK managing director, emarsy, looks at how online retailers can use … [Read more…]
Mobile 3.0: A look at the new era of smartphones (infographic)
Following the launch of its Global Mobile Consumer Survey in December, the Mobile Entertainment Forum (MEF) have created this infographic looking specifically at the emergence of a new era of mobile – Mobile 3.0.
Case study: Hermes tells social story to promote winter catalogue
Hermès launched a new Facebook video campaign to promote its winter catalogue. This case study highlights how the luxury clothing retailer used an engaging story told through social media to boost sales.
Grocery stores start using iBeacon to guide shoppers in store
Two supermarket retailers in the US have started using the latest iPhone technology to guide shoppers around the store. iBeacon in retailing works by sending shoppers reminders, rewarding them for browsing certain items and offering deals.
Yahoo admits some ads on its European sites spread malware
Yahoo has admitted that malware-spreading malicious adverts served on its websites on 3 January have affected users of its European websites using Windows PCs.
Facebook sued for data mining private messages
Facebook users have sued the social network, claiming that private messages are read and mined for data to share with advertisers and marketers, according to reports.
Apple buys iPhone camera app SnappyCam
Apple has acquired SnappyLabs, the one-man app developer behind SnappyCam, a high-speed continuous shooting photography app for iOS.
Apple smartphone market share down in 2013, despite 5S boost
Apple’s share of smartphone sales has grown following the September release of the iPhone 5s and 5c, but its share of most major markets remains lower than this time last year, in the face of growing competition from rivals, according to new research.
Retail apps: How are consumers shopping on mobiles?
With the 2013 online holiday shopping season underway, the pressure is on retailers to post strong sales growth while adjusting to a fast-changing and increasingly mobile-driven landscape. With strong growth expectations for online shopping this year, mobile commerce promises to emerge as a major theme. This infographic looks at how consumers interact with major retailers … [Read more…]