The vast majority (94%) of consumers acknowledge have taken steps to break off communication with brands that ‘mistarget’ them online, including automatically deleting emails, unsubscribing from lists and never visiting the site again, according to new research.
Google has unveiled a ‘smart contact lens’ that that monitors glucose levels in tears, designed to help diabetics avoid having to prick their fingers to draw blood as many as 10 times a day.
Amid the economic turmoil, crowd-funding has taken off in a big way as entrepreneurs turn to social media when banks are reluctant to lend start-up and funding cash. Despite the growing popularity of sites like Crowdcude and Seedrs, Mark Sisson, Managing Director at 4most Europe warns would-be investors to take heed.
As 2014 dawns, Rakuten LinkShare offers 6 key tips for marketers running cost-per-acquisition programmes, outlining the importance of good data and using seasonal highs and lows to your advantage.
Many companies are still ignoring Big Data and Data Quality- missing out on long term sales value as a result. Wolfram Bosman, Omikron Data Quality GmbH looks at why this lucrative new trend is often understood on paper, yet often neglected in practice in the board room.
Coca-Cola has become the latest brand to use Apple’s iBeacon in retail, a new tool that that can track and guide shoppers in-store.
Google’s new tabbed inbox automatically sorts a user’s inbox for them- putting commercial messages into a ‘promotions’ inbox. Loren McDonald, Vice President of Industry Relations, Silverpop looks at the implications for email marketers…and if it really will herald the zombie apocalypse.
The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the larger economy fall and the internet spearheads growth.
Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns.
Yahoo’s Chief Operating Officer Henrique de Castro has left the company just 14 months at the side of boss Marrisa Mayer.