Advertisers and publishers have relied on cookies to track consumer behaviour online for years- but the practice is slowly becoming outdated as technology advances. So what are the new ways to monitor online habits? In this white paper, the Interactive Advertising Bureau offers a guide to cookie alternatives.
UK doctors consider search engines ‘the most useful source of information’, ahead of medical education materials, according to a new survey.
blinkbox, the movie and TV streaming service from Tesco, is building on the success of last year’s Try TV on Us offer by signing a major multi-studio content deal for its return.
Hotels and bed and breakfasts as a category have the most mobile-optimized websites, with a 63% rating, followed by restaurants at 52%, according to a study by hibu.
Secret Earth, a new trip planning website has launched this week, aiming to simplify the process of researching, planning and booking worldwide, independent holidays.
Tryzens, the digital commerce solutions company, has appointed Geoff Unwin as Chairman of the Board following a management buyout in October 2013.
In a surprise move, Google is selling Motorola to Chinese technology giant Lenovo for $2.91bn, after a lacklustre two-year effort to turn around the smartphone maker it bought for $12.5bn.
Facebook’s aggressive ad sales strategy appears to be paying off, as the social networking firm posted profits of $523m (£316m) marking a 63% increase in revenue for the fourth quarter, beating market expectations in the process.
H&M is letting fans buy David Beckham’s range of underwear directly from their TV in a new interactive commercial set to air during this Sunday’s Super Bowl in the US (2nd Feb 2014).
Google has added a new feature to its analytics tools called Content Grouping, helping marketers analyse the performance of specified product or content category online.