Big brands at risk of cyber squatting as new domain names go live
Britain’s most valuable companies are potential targets for cybersquatters in 2014 and beyond, with domain names such as .web and .online set to go live.
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KFC Russia puts customers in spotlight for social media campaign
KFC Russia is inviting customers to star in a TV commercial, via a new campaign that incorporates outdoor, TV and social media advertising.
Bruno Mars and David Beckham among Twitter Winners on Super Bowl Night
Super Bowl half time performer, Bruno Mars, generated more tweets per minute during the event than the other live act, Red Hot Chili Peppers, and he also beat rock band, U2, which premiered its new single in a half time commercial, according to a new analysis of Twitter activity.
Right to reply: Twitter’s huge losses do not mean its business model is broken
Despite seeing $4 billion (£2.45 billion) wiped off Twitter’s value Associate Professor of Strategic Management Sotirios Paroutis at Associate Professor of Strategic Management at Warwick Business School believes the US tech company could still have a bright long-term future.
Case study: Samuel Adams puts mobile first for new beer brand
Beer brand Samuel Adams has put mobile at the centre of its latest ‘Cold Snap’ seasonal brew, using games, ads, Instagram, Spotify and Facebook to promote its launch.
SLI Systems moves retailers off Google Commerce search
Last year, Google announced the end of the Google Commerce Search the spring of 2014. As the search platform, relied on by many retailers, approaches its deadline, SLI has launched a new service to help them migrate to its search and navigation service.
Yahoo to kill off mobile banners for native ads
Yahoo is ditching its mobile banner format, instead focusing on native ads on smartphones and tablets, as the portal looks to boost its mobile ad revenue through more engaging campaigns.
Super Bowl brands on Twitter: winners and losers revealed
Tweets in the U.S. about Sunday’s telecast of Super Bowl XLVIII on FOX reached a Unique Audience on Twitter of 15.3 million people, garnering a total of 1.8 billion Twitter TV impressions throughout the night. In this infographic, Nielsen SocialGuide looks at which brands generated the most buzz on Twitter during one of the biggest … [Read more…]
DG Media Mind rebrands to focus on online only
Marketing technology firm DG Media Mind is rebranding to Sizmek, following the sale of DG’s TV distribution assets to Extreme Reach for $485 million, in a move that will see the firm focus on its online ad management platform.
Bitcoin and the future of digital money (infographic)
With the rise of Bitcoin, virtual currencies are starting to be taken seriously (or at least being seen as a threat) by the financial industry. Since its launch in 2009 the value of the currency in circulation has now risen to $10 billion. This infographic from communications agency Clarity, looks at the 6 biggest virtual … [Read more…]