In the digital age, what measurements really matter to TV advertisers? A recent symposium attended by industry heavyweights looked at the changing face of media research, and the implications for advertisers.
High street baker Greggs has launched its new ‘Greggs Rewards’ mobile payment app designed to reward its customers for their loyalty.
Struggling social network Bebo is looking to turn around its fortunes with a free new video messaging app called Blab.
A precision remarketing campaign from digital agency, Periscopix has resulted in 1,300% ROI for Watchfinder, the premium, pre-owned watch retailer. Average order value on the site has increased by 13% as a result of the campaign.
Advertising that runs on mobile devices is much more effective than that on PCs, particularly when it targets affluent users, according to new study.
Musician Zoe Keating has revealed her iTunes, Spotify, YouTube and Pandora payouts for 2013- showing that downloads are still more valuable than streams for artists looking to make sales online.
Google has integrated an unsubscribe option to Gmail, helping users opt out of marketing messages without having to search for obscure unsubscribe links in emails.
The internet once threatened to cannibalise TV advertising – it won’t. Andy O’Brien, Creative Director at Amaze finds out why.
Digital media firm RealPlayer has launched its cloud service globally, aimed at offering a ‘Dropbox-style’ experience for videos.
Facebook is closing its @facebook.com messaging/email service, some four years after its launch back in 2010.