iPad gets Office as Microsoft embraces cross-platform software
Microsoft has launched an iPad version of its Office software, following the launch of an iPhone version last year.
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Turkey blocks YouTube and Twitter
Turkey has banned YouTube after the site was used to publish an ‘audio leak’ allegedly from a state security meeting that discussed possible military action in Syria.
Google Music gets ‘drag and drop’ tools for browsers
Google has launched a browser version of its music manager, meaning that users can now upload songs to the cloud player without needing to download any software.
Candy Crush shares go sour on debut
King, the maker of the popular mobile game Candy Crush, has seen it shares drop 15% below its IPO price on the first day trading on the New York Stock Exchange.
Microsoft debuts programmatic video ad network with Nielsen and comScore data
Microsoft’s advertising division has launched a new video ad network, with the aim on cutting down on wastage by combining first party data with Neilsen and Comscore’s data.
FMGC brands reveal top digital pressures
Nearly a quarter of companies (24%) in the consumer packaged goods sector claim that providing consistent customer experience is their top multi-channel concern, followed by the need to control consistency of their brand across all channels (23%), according to new research.
AOL opens ‘cross-screen’ programmatic ad platform
AOL has launched a one-stop digital ad platform letting marketers monitor and adjust campaigns across all ‘screens’ including TV, video, display and mobile.
Mother’s Day marketing: Top three online shopping trends
Mother’s Day is estimated to be worth over £400 million to the gifts and greetings cards industry. As retailers gear-up for one of spring’s biggest gifting events, Rakuten Marketing outlines three retail trends from across its network that marketers should take into account.
Facebook goes virtual reality: Zuckerberg buys Oculus Rift for $2bn
Facebook has bought virtual reality firm Oculus VR for $2bn, as the social network continues its investment in future technologies.
#nomakeupselfie craze: Autocorrect error leads to thousands donated to polar bears
A texting blunder has led to thousands of pounds being donated to both Unicef and the World Wildlife Fund (WWF), instead of Cancer Research as part of the ‘No Make Up Selfie’ craze.