Unilever woos Indian villagers with free mobile music
Unilever is offering free Bollywood music to 350 million villagers in India, to promotion its Lifebuoy soap and Fair & Lovely skin cream products.
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Privacy poll: Banks ‘most trusted’ to protect data
People are more likely to trust banks to protect their data than politicians, security agencies, mobile phone companies or online and social media providers, according to the findings of a new poll.
Social media vs search: Which ad format is growing fastest? (Infographic)
Ad revenue from Social (Facebook) ads increased 191% year-on-year in Q1 2014, while search advertiser revenue increased 12% according to a new report.
Facebook ‘most marketing friendly’ social platform- report
UK marketers have rated Facebook as the most “marketing-friendly” social platform, beating LinkedIn and Twitter into second and third places, according to a new survey.
Samsung plans Android Wear watch and Tizen smartphone this year
Samsung plans to launch an Android Wear smartwatch alongside its Gear range, with addition plans to launch an ‘Android-less’ smartphone running on its own Tizen operating system.
Tumblr gets ‘visual analytics’ to measure brand blog success
Tumblr is teaming up with visual marketing platform Curalate to let brands measure their reach and success on the blogging platform.
Sky adds ‘tweet to record’ function with #WatchOnSky hashtag
Sky has launched a new tool that lets customers who follow the broadcaster’s Twitter account record or watch Sky TV programmes when they see the #WatchOnSky hashtag appear on Tweets.
Facebook planning ‘e-money’ banking service?
Facebook is planning to offer banking services to its users, The Financial Times has reported this week.
West Ham and Selfridges get first .London domain names
Football Club West Ham United, Selfridges and the London School of Economics, have become some of the first owners of a .London domain.
Magnum celebrates 25th anniversary with ‘biggest party on the Internet’
Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition.