Snapchat debuts self-destructing video and instant messages
ShapChat has expanded from pictures into video and text messaging- taking on the likes of WhatsApp and WeChat.
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Ad industry offers tracking opt out choice for consumers
The Digital Advertising Alliance is planning to offer a single-click “browser choice” option for consumers to opt out of some data tracking online, according to a news report.
Video viral of the week: ‘Most boring ad ever made’ gets exciting viewing figures
Forget dancing babies, star-studded ensembles and big budget action- this 45 minute video of a Leica Camera being polished has created quite a stir on the internet for being the most tedious ad ever created. See why it’s our video viral of the week below…
Viacom buys Channel 5 for £450m
Viacom, the US TV giant behind MTV and Nickelodeon, is to buy Channel 5 in a £450m deal that will net a huge profit for Richard Desmond.
UK gets first brand safety kitemarks to reduce online ad misplacement
The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online.
US social network users ‘mostly from mobile’
As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge, according to new research from comScore.
Case study: Thompson & Morgan revamp site search to boost order value 30%
Gardening supply firm Thompson & Morgan restored SLI Learning Search on their e-commerce site to enhance the search functionality offered on their new platform. Since switching to SLI, Thompson & Morgan, the leading retailer of seeds and plants in the UK, saw several bottom line benefits, including a higher conversion rate and larger average order … [Read more…]
April round-up: TV’s ad dominance over as old empires invest in digital future
In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option for modern brands.
Facebook debuts in-app advertising network
Facebook has unveiled a mobile advertising network letting advertisers target users on apps based on the information they have shared with the social network.
Twitter shares dive as growth slows
Shares in Twitter dropped to their lowest levels since the company’s stock market flotation this week, as it reported slower than expected user growth and a net loss of $132- but ad revenues reached $226m.