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Indeed uses own job search platform to make TV ad

May 14, 2014

Recruitment site Indeed.com has launched its first-ever global brand campaign with an initial multi-million pound roll out in the UK, using its own job search platform for a global casting call sourcing professionals from all over the world to make TV commercial.

Uncategorized advertising, Australia, Germany, global, images

Global consumer confidence ‘rises to pre-recession levels’

May 14, 2014

Consumer confidence around the world ended on a flat note in 2013, but signs of a brighter sentiment were right around the corner, according to new data from Nielsen.

Uncategorized China, Europe, global, Italy, Latin America

Google forced to give people ‘right to be forgotten’ on Internet

May 13, 2014

A European court has ruled that Google must change some search results at the request of ordinary people when they show links to outdated, irrelevant information, in an important test of the so-called “right to be forgotten” on the web.

Search, Uncategorized Google, Privacy

Twitter encourages advertisers to target by ‘moments’

May 13, 2014

To tap into the trend for ‘newsjacking’- real time marketing based around live moments- Twitter has launched a new planner tool that lets advertisers buy promoted tweets based on upcoming events.

Uncategorized brands, content, images, marketing, Twitter

Firefox browser ad tests spark controversy

May 13, 2014

Mozilla is testing a new scheme that will place ads and sponsored content on the boxes that appear when Firefox users launch a new tab on the browser.

Uncategorized advertising, content

Video viral of the week: Coke drones deliver ‘happiness from the skies’ in Singapore

May 13, 2014

Guest workers make up a significant part of Singapore’s total workforce, but often get little recognition for their labour. Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring “Happiness from the Skies”, to show that a little kindness goes a long way to bring Singaporeans and guest workers closer. See why … [Read more…]

Uncategorized, Video Asia Pacific, local, technology

Microsoft seeks nurses for new healthcare blog

May 13, 2014

To mark International Nurses Day, Microsoft has started a new nursing blog as the software giant looks to expand into the healthcare sector.

Uncategorized Microsoft, technology

Eurovision Song contest gets record 5.3m tweets

May 12, 2014

The 2014 Eurovision song contest dominated Twitter last Saturday night, generating more than 5.3 million tweets, according to the social network.

Uncategorized blogging, Europe, sport, Twitter, UK

World’s biggest media owners: Google leads as China’s CCTV and Baidu grow

May 12, 2014

Google is still the world’s largest media company in the world, as two Chinese firms CCTV and Baidu rise up the ranks, according to new data.

Uncategorized advertising, Brazil, China, content, Entertainment

BBC digital World Cup coverage targets ‘second screeners’ with player cam

May 12, 2014

The BBC has announced its plans for its coverage of this year’s FIFA 2014 World Cup in Brazil across TV, PC/laptop, tablet and smartphone platforms- taking advantage of the rising number of people using mobile devices while watching TV.

Uncategorized, Video BBC, Brazil, games
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